Mission and values
Our mission is to be the leader in value creation.
We aim to be leaders in creating value both in the products we supply and in our professional, value add approach.
At every stage of our vertically integrated operations we aim to create value at a faster rate than our competitors, from the mining of raw materials right through to the manufacture of high value-added products.
Leadership in value creation – is manufacturing highly sought after products for consumers around the world in construction, energy, transportation, machinery and consumer goods.
Leadership in value creation – is all of our employees walking that extra mile, every day, to deliver added value and exceed the expectations of our customers.
Leadership in value creation – is employing our knowledge, experience and expertise to ensure the sustainable growth of our business founded on the interests of all of its stakeholders, including shareholders, clients, employees, business partners and the communities where we operate.
Our vision
Severstal is an international vertically integrated steel and mining company. We aspire to be the leader in value creation through our focus on the following key elements:
- People
- Excellence
- Unity
People
Our driving force and the primary contributor to our success are our professional and dedicated people, united by a strong corporate culture and shared values:
Customer care. We are ever conscious that our business only exists thanks to the loyalty of our customers. We highly value all of our customers, both internal and external, and constantly monitor their needs so that we can react efficiently to accommodate changing requirements. This can involve building new operations, launching new products, enhancing our technology and services and improving the efficiency of our business processes.
Efficiency and Agility. “Doing the right thing in the right way” is a key principle of our approach. We aspire to achieve the best results by driving timely innovation and leveraging our resources in the most effective way.
Respect for employees. We aspire to becoming the employer of choice by providing high-standard working conditions, offering equal opportunities and the potential for personal development, career development and the freedom to take initiative and excel within the Company.
Teamwork. Through unity, we can achieve more together. Our actions are based on trust, responsibility and decisions informed by the combined expertise of all members of our team. Our shared vision and goals will support lasting success.
Safety. Nothing can justify any activity that might compromise industrial safety or employee health and safety. We create and maintain safe working environments to ensure the health and well-being of our people. We aspire to prevent environmental pollution and to promote the efficient use and conservation of energy and natural resources.
Excellence
We achieve excellence with the help of Severstal’s Business System. To achieve competitive advantage we focus on a combination of factors as part of our drive for customer satisfaction and business process improvement:
Customer satisfaction:
- High quality products
- High quality services
- Positive partnerships
Business processes improvement:
- Market foresight
- Sustainable business models
- Project management
- Mergers & Acquisitions
- Operating systems improvement
- Technology development
Unity
Unity is our fundamental principle and necessary to achieving leadership in value creation. Our unity is based on shared goals, values and business standards. Only together can we achieve more.
Our Goal
Our goal is to learn from past experiences, continue to develop and grow by taking advantage of the opportunities. This supports us in sustaining our position as one of the world’s leading steel and mining companies.
